The appointment reflects GROHE’s commitment to global growth, innovation, and customer success

– Stefan Schmied has led key strategic initiatives, expanded channels, built brands, and managed sales operations in the retail, wholesale, and project business for global companies

Cairo, Egypt, 3rd of April 2024: GROHE, as part of LIXIL, one of the global leaders in complete bathroom and kitchen fittings,has announced the appointment of Stefan Schmied as the new Leader of the IMEA region at LIXIL. The IMEA region includes India & Subcontinent, the Middle East including Turkiye, and Africa. The appointment reflects GROHE’s commitment to global growth, innovation, and customer success.

Stefan brings over 20 years of industry experience to his role. He has led key strategic initiatives, expanded channels, built brands, and managed sales operations in the retail, wholesale, and project business for global companies. Stefan has previously led the project business channel at GROHE, transforming it into an independent Business Unit that became a key growth driver for LIXIL EMENA. He has led the specification and execution of new-build and renovation projects, such as globally leading hotel brands, iconic airports, international healthcare groups and prominent residential developers worldwide.

In his new role, Stefan will be responsible for accelerating growth and enhancing long-term sales performance of the GROHE brand through cross-regional collaboration and strategic innovation. He will also focus on expanding the customer base, building partnerships and driving innovation to contribute to the GROHE’s overall success, in addition to overseeing the company’s operations in IMEA.

Prior to joining GROHE as part of LIXIL, Stefan has been the CEO and President of major construction companies in Europeand Asia. He has extensive experience in sanitaryware, tiles and sanitary technology, having worked with global companies in C-suite and senior management roles across the Middle East.

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