Dubai, 13th February 2023: Grey MENA has won the prestigious Al-Futtaim IKEA account for the UAE, Qatar and Oman after a highly competitive pitch process involving five network agencies. As the lead creative and strategy agency partner, Grey will be responsible for developing Al-Futtaim IKEA’s creative communication campaigns and the brand’s positioning, as well as supporting their growth and expansion across these markets.

Carla Klumpenaar, GM Marketing, Communication & Interior Design Al-Futtaim IKEA, UAE, Qatar, Egypt & Oman, said:  “We are excited to bring onboard Grey MENA as our Creative and Strategic Agency in the UAE, Qatar, and Oman.  As a brand, we are connected with our consumers with everything we do, and our aim is to create a better everyday life for the many people. Grey offers a like-minded approach driven to fulfil the IKEA vision by creating campaigns that inspire and emotionally connect with the consumer at every touchpoint.”

Philippe Berthelot, Managing Director, Grey, said: “We’re thrilled to get the opportunity to partner with Al-Futtaim IKEA, one of the most creatively ambitious and successful brands in the world. They have assembled a fabulous marketing team in the Middle East, and we can’t wait to get going and support them on their inspiring journey and create Famously Effective work together.”