Google Brings Its Flagship Event, Google Marketing Live, To The Kingdom

AI in PerformanceMax, automatically generated creative assets and Merchant Centre Next available in the Kingdom

• Google announces availability of enhanced PerformanceMax experience with artificial intelligence, AI powered creative assets and Merchant Centre Next in the Kingdom

• Google Marketing Live is held in Mountain View (Google’s global headquarters), Dublin (Google’s Europe, Middle East & Africa headquarters) and for the first time this year, in Saudi Arabia in Riyadh.

7 June 2023 (Riyadh) – Google held its flagship event for Ads and Commerce, Google Marketing Live in Saudi Arabia today in Riyadh and announced a range of new AI-powered solutions to benefit advertisers and shared new insights about consumers in the Kingdom. 

The  annual event showcased Google’s latest ads product innovations and new features on Search and Maps, brought together global and regional executives from Google and leaders from the Middle East and North Africa’s business and marketing community to discuss the future of business with artificial intelligence (AI). 

Google also announced the availability of a range of AI powered features and products in the Kingdom, including an enhanced experience with PerformanceMax using AI, automatically created assets and Merchant Centre Next. Automatically Created Assets will help advertisers to generate and adapt ads in real time so advertisements are more relevant to customers using landing pages and query context.  Likewise, AI is coming to Performance Max, a goal-based campaign type that allows advertisers to access their Google Ads inventory from a single campaign. Performance Max will now use generative media models and large language learning models (LLMs) to generate professional grade creatives across YouTube, Display and Search with minimal information.

Google also announced the availability of  Merchant Center Next in the Kingdom- a new onboarding experience for merchants of all sizes that makes it easier to manage online and offline products and business information. The updates include simplified onboarding and product upload and management, seamless ads integration and  holistic reporting.

Commenting on the event, Anthony Nakache, Managing Director for Google in the Middle East & North Africa said “We’re excited to host Google Marketing Live in Riyadh for the first time. Google’s presence here today is a testament to our commitment to supporting businesses in the Kingdom and their digital growth. AI has long been the cornerstone of Google’s products and services and we’re excited to announce new AI-powered features such as AI in PerformanceMax and Automatically Created Assets for businesses in Saudi Arabia to help drive better performance and reach more customers”