17 December 2020 – Geometry, WPP’s end-to-end Creative Commerce agency, announces the win of The Galleria Al Maryah Island’s strategy and creative partnership pitch.
Providing something for everyone, every day, The Galleria is committed to providing the community with a destination a range of audiences can enjoy. From high-street to high fashion, casual bites to fine-dining and entertainment for all ages, The Galleria is an unrivalled destination, home to an array of experiences and looking to communicate this to the public. Enter Geometry MENA, whose philosophy of reimagining commerce through ideas that enrich lives and drive conversion, end to end, helped to reinforce the partnership selection and is the basis for the future of The Galleria’s creative campaigns.
The Galleria and Geometry MENA aim to define what experience-based communication means by developing a breakthrough creative identity to elevate the mall to new levels and reach wider audiences. With the objective of further building The Galleria’s brand equity in the region by focusing on some of the agency’s practice areas including communication, activation and engagement, focus will also be placed on online and offline content management. Additionally, Geometry MENA will have a dedicated team positioned in the UAE’s capital city, Abu Dhabi, to ensure they are operating at full capacity to maintain their high standards of service.
Geometry MENA’s CEO, Nick Walsh, says, “We are truly delighted to announce our new partnership with The Galleria Al Maryah Island, an iconic super regional mall destination, and believe that a combined vision is what makes Geometry the perfect partner. The pandemic has seen their business grow exponentially as people gravitated towards positive and memorable retail experiences and we are excited to see what the future holds as we embark on this next chapter together.”
David Robinson, General Manager at The Galleria Al Maryah Island said, “It is our pleasure to announce Geometry as our strategy and creative partner. At The Galleria we are continuously championing the power of partnerships and look forward to their support as we continue to evolve and grow.”
The announcement is an indication of Geometry MENA’s forward-thinking approach to help their partners like The Galleria grow through testing times. Relying on its deep heritage of commerce and experiential expertise, infused with insightful and inspirational strategic and creative commerce solutions, Geometry MENA is perfectly placed to support The Galleria, as an iconic destination in the region.
