Jawaid will oversee the total marketing effort across Chevrolet and GMC

Dubai, United Arab Emirates – General Motors Middle East continues its path to transform mobility in the region, while also providing world class cars, trucks and SUVs. Effective July 1st,  2024, Furrukh Jawaid will join GM to lead its Marketing effort  across its vehicle brands Chevrolet & GMC, consolidating GM’s growth plans and spearheading the next phase in GM’s quest to transform the customer experience in the region through his track record focused on innovation.  

Most recently Head of Performance Marketing & Data Enablement at General Motors Canada, Furrukh will oversee the teams across brand marketing, product marketing, CRM, and retail marketing, digital marketing, as well as retail and customer experiences for Chevrolet and GMC across the region.  He takes on the role from Suzie Guzzo who was earlier appointed in 2022 and has now been promoted and relocated to the US.

“We are excited to welcome Furrukh to our Middle East team to drive forward our mission of transforming the customer experience. His track record across markets speaks for itself, his innovative approach has unlocked many opportunities everywhere he’s been involved, and  we are confident that his contributions to our leadership position in premium trucks and SUVs across the GMC and Chevrolet brands will come to bear.” said Jack Uppal, President and Managing Director, General Motors Africa and Middle East.

Furrukh first joined General Motors in 2008 as a coop student, he’s since taken on significant cross-functional responsibilities through Finance, Customer Care and Aftersales (CCA), Vehicle Sales and Marketing. He holds extensive expertise in digital and performance marketing, with an eye for innovation, having championed several initiatives to facilitate smoother processes within the organization. 

“I’m incredibly excited to be joining General Motors Africa & Middle East at such a pivotal time. The Middle East is a dynamic and fast-growing market, and I’m eager to collaborate with our talented team here and our dealer partners to continue to build upon GM’s strong foundation in the region and achieve even greater success for our Chevrolet and GMC brands,” added Furrukh Jawaid, Chief Marketing Officer, General Motors Africa and Middle East.