GapStudio launches with Collection 01 designed by Zac Posen and fashion campaign shot by Mario Sorrenti with styling by Alastair McKimm

Dubai, United Arab Emirates, 3rd April, 2025 – Gap today announced the launch of GapStudio — a new segment that represents the highest expression of the iconic American brand in terms of style, craftsmanship and quality, created inside Gap’s New York HQ with Collection 01 designed by Zac Posen, launching 3rd April. GapStudio showcases expert tailoring, intricate details and a modern take on American style – setting the foundation for GapStudio’s ever-evolving exploration of fashion, art and creativity. In Dubai, GapStudio makes its debut exclusively at Dubai Mall and online on 16th April, bringing this enhanced collection to one of the region’s premier fashion destinations.

“For over 55 years, Gap has been a canvas for creativity, allowing creators to reinvent Gap classics as personal expressions of style. Now with GapStudio, we’re taking that legacy to the next level,” said Mark Breitbard, President and CEO, Gap brand. “GapStudio creates both accessible, coveted retail collections and exclusive, one-of-a-kind designs that celebrate self-expression and solidify Gap’s place in culture.”

GapStudio Collection 01 is brought to life through a campaign photographed and directed by fashion photographer Mario Sorrenti, with styling by Alastair McKimm, featuring supermodels Alex Consani, Imaan Hammam and Anok Yai.

“GapStudio is where craftsmanship, creativity and culture come together. Inside Gap’s New York HQ, we’ve built a creative studio where I’ve designed looks for the red carpet, and where we’ll continue to collaborate with visionary talent in the future,” said Zac Posen, Gap Inc. Executive Vice President and Creative Director. “GapStudio Collection 01 reflects that vision — blending tailoring with innovative denim treatments that sculpt and refine the fabric in new ways. This is just the beginning.” 

This collection features wardrobe essentials through Posen’s distinct approach to drape, tailoring and construction — bringing a new level of craftsmanship to Gap’s signature textiles:

  • The Twill Tailored Trench Coat (AED 999), Double breasted Tailored Blazer (AED 699), Denim Sailor Pant (AED 549) and Denim Sailor Skort (AED 499) showcases new proportions and finishes.
  • The Poplin Maxi Shirtdress (AED 699), which sold out upon its limited release last spring, returns in two new colorways.
  • Classic Gap colorways like navy and khaki are reimagined alongside a signature “pop-orange” hue, paying homage to the brand’s roots in San Francisco.

Consumers can also experience the new collection through digital storytelling in-store and on gap.ae. Follow along on @gapmiddleeast #GapStudio social channels for more information.