13th May 2025 | Doha – FP7McCann Doha has been appointed as the integrated marketing and communications agency partner for Ooredoo Qatar. The multi-year partnership, effective from March 2025, will see the agency lead creative strategy, digital, content, and production services across all consumer and business segments.

This appointment represents a pivotal moment in the growth journey of both brands, building on FP7McCann’s 30 years of momentum across the MENAT region.

FP7McCann Doha will work closely with the Ooredoo marketing and brand teams to drive consumer engagement, strengthen brand equity, and support business growth through impactful, insight-driven creative solutions. 

As part of the mandate, FP7McCann Doha will oversee end-to-end communications across Ooredoo’s portfolio. The scope includes brand and marketing strategy development, integrated creative campaign ideation and execution across ATL, BTL, digital, social, and experiential platforms, digital marketing and content creation, social media management and planning, full-scale production across TVCs, radio, digital, and OOH, creative support for events and activations, and performance reporting and campaign analytics. The agency’s integrated model is designed to align creativity with business objectives, ensuring measurable impact and long-term brand value.

Mohamed Kabbani – Director Campaigns & Creative Studios – Ooredoo Group says: We looked for a partner who could combine creative vision with a deep understanding of our business and customers, and FP7McCann brought both the strategic expertise and creative energy we need for the next chapter. Their strong regional presence and proven track record across diverse markets made them a natural choice for this next phase of our brand journey. We’re looking forward to what we’ll build together.”  

Commenting on the win, Moustapha Mikaty, General Manager at FP7McCann Doha, said: “This partnership is a true meeting of minds. Ooredoo is one of the most recognised and respected brands in the region, and we’re proud to support their next chapter with brand-building ideas that deliver tangible business results. Our focus will be on combining data, creativity, and cultural insight to drive deeper customer engagement and measurable impact.” 

The win also reflects the agency’s continued investment in Qatar’s marketing landscape, where it made history as the first agency to bring a Cannes Lions award home to the country, reinforcing the nation’s presence on the global creative stage.