April 03, 2018 – FP7 Dubai has announced a major client win in the real estate industry; Dubai Properties, a leading real estate master developer based in Dubai.

With its extensive and renowned portfolio of clients, FP7 Dubai will utilize its industry-leading experience to produce and launch multifaceted creative campaigns for Dubai Properties to stand out from the real estate cluster. The relationship took effect in December which saw the launch of the popular 1/-JBR campaign; a stylish and elegant marketing approach to real estate advertising which made waves in the industry.

FP7 Dubai has also been awarded Dubai Properties’ social media business social media business following an extensive pitch process over the past two months.

“We are absolutely delighted to be working with Dubai Properties; they are an impressive local brand with big ambitions. It’s very clear from our early collaborations that the client team shares our aspirations to do original and disruptive work that is commercially effective.” Jon Marchant, MD Dubai, FP7.

“As a developer, we needed a partner who could guarantee us the right type of publicity and effectively position us and our developments with the right target audience,” said Karim Nagaty, Chief Marketing Officer, Dubai Properties. “FP7 Dubai is an extremely creative agency with original ideas and a strong digital mindset. They have given us the edge with 1/-JBR which is exactly what we needed, and we look forward to working with them on further successful campaigns.

For further information and queries, please contact:

Komal Bajaj

Marketing & Communications Director, FP7 MENA


About FP7/MENA:

FP7 is a full service advertising agency, established in Beirut in 1968 and is the flagship agency of the MCN group. FP7 is one of the largest regional ad agency networks and is part of McCann World group. FP7 has 16 offices across 14 countries and its services include fully integrated marketing solutions, advertising, digital and production.

The agency network has won the praise of the Global creative and communication community for the work it has consistently produced for the past many years. FP7 is the ‘Network of the Year’ and FP7/DXB the ‘Agency of the Year’ at the 2016 Effie’s MENA and has won this title for four consecutive years. According to Effie’s Global Index, FP7 DXB was ranked as the most effective creative agency in the World in 2016.

For more information, please visit: www.fp7.com