CAFU, the region’s first on-demand fuel delivery service app has produced their first ever crowdsourced film by engaging with its loyal customer fan base in a fun and creative way. 

CAFU recently shot and produced a film called ‘Faded Voice’ which is a humorous take on what happens when someone loses their voice, in this case, it was the popular Dubai celeb radio presenter Kris Fade. The film that tracks the efforts of Kris’s friends who help him find his voice, was divided into three videos. After every video, fans were asked to comment on what they thought would happen in the next video. The best ideas were then taken to produce the next video, finally culminating into a mini film that reveals an epic suspense, sure the blow the fans away. The winners of the most creative ideas were then awarded a staycation at popular resorts across the UAE. 

Launched last year, CAFU was introduced in the UAE with an ambition to bring an innovative convenience to people. “Our campaign stays true to our brand essence, providing content that is original, enjoyable and interactive. We had great fun shooting the film with a talented bunch of actors including Kris Fade who was in a lead role. Needless to say, with growing views and engagement to the videos, this project has been a great success for us,” said Danesh Kashyap, Brand Manager, CAFU. 

All the videos have garnered over 2.1 million views across Facebook, YouTube and Instagram. and theycan be viewed HERE.  

Credits:

Location: The 44

Manager – Lina Rosling 

Special Thanks to: 

Production: Balloon Tree

Film Crew: Film District 

Friend 1: Slavko Moljac 

Friend 2: Zain 

Friend 3: Mahmood 

Wife: Naomi D’Souza 

Little Girl: Maryam Mohamed Salah 

Kris Fade