Dubai, 14th May, 2024 – After taking last summer by storm, Abu Dhabi continues to stake its claim as a must visit summer destination with more than enough exciting experiences to fill up any traveller’s itinerary.

In the spectacular return of the ‘One Summer Isn’t Enough’ campaign, Experience Abu Dhabi leads by example. To prove once and for all that one trip to Abu Dhabi is simply not enough, this year’s campaign launches 101 Abu Dhabi Do’s – visitors’ curated go-to guide of must-try experiences around the emirate.

From iconic hotspots to hidden gems, the 101 Abu Dhabi Do’s unlock the heart of the city, giving travellers an ever-refreshing repertoire of experiences to enjoy and come back for. These Abu Dhabi Do’s come to life on a first-ever, tailor-made map of the emirate, activating every corner of the city with unique visual flair.

The map and a host of immersive experiences take centre stage across several mixed-media content pieces, produced by Dejavu and animated by ByFiction, that head this comprehensive 360 campaign. For the Indian, Chinese, and Arab Gulf markets, a roster of superstar celebrities return to the city as Abu Dhabi welcomes Ranveer Singh, Liu Yifei and Dawood Hussein to its shores. This time, armed with their own handy dandy map – guiding them to deeper experiences even the most familiar visitor has never tried before.

As for the global market films, real first-time experiences take centre stage. Following first-time visitors from across the world, these vlog-style content pieces document the hilarious, authentic adventures of new visitors in Abu Dhabi. Real connections, real opinions, and a whole lot of real banter later, these quirky accounts show us that Abu Dhabi has more than 101 reasons to keep coming back for.

Rawida Saade, Serviceplan Middle East, adds: “We are thrilled to invite travellers back to Abu Dhabi with our ‘One Summer Isn’t Enough’ campaign. Our dedication to providing unparalleled experiences is embodied in the 101 Abu Dhabi Do’s, ensuring every visit is as unique and memorable as our diverse destination.”

Akhilesh Bagri, Serviceplan Middle East, remarks: “Abu Dhabi is not just a location; it’s a canvas of cultural richness and adventure. This summer, we’re not just telling a story; we’re offering a collection of narratives through the 101 Abu Dhabi Do’s that resonate with the soul of the city, designed to inspire visitors to explore every facet of our vibrant emirate.”

Manasvi Gosalia, Executive Producer, Dejavu,comments: “Our production team has outdone itself this year, capturing the essence of Abu Dhabi’s allure. Through innovative mixed-media content and engaging stories, we’re showcasing the emirate in an unprecedented way. This campaign is set to bring the wonders of Abu Dhabi into the limelight, proving that every visit can offer something new and exciting.”

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