Contagious Pioneers 2024: The best and bravest agencies on the planet 

Contagious Unveils the agencies that set the standard for creative excellence in advertising and marketing.

We’re thrilled to announce that 11 agencies from around the world have been named the 2025 Contagious Pioneers.

The Contagious Pioneers is an annual global ranking of the agencies that have consistently set the standard for creativity, innovation and excellence in marketing. These agencies can rightfully call themselves ‘the best and bravest’ on the planet because they have relentlessly pushed creative boundaries and set new benchmarks for the industry.

This year’s list in alphabetical order is:

  • Adam&EveDDB, London
  • AlmapBBDO, São Paulo
  • Colenso BBDO, Auckland
  • Golin, London
  • Impact BBDO, Dubai
  • LePub, Amsterdam
  • Mother, London
  • PS21, Madrid
  • Publicis Conseil, Paris
  • Rethink, Toronto
  • Uncommon Creative Studio, London

The Contagious Pioneers ranking is calculated by analysing the campaigns featured on the Contagious IQ intelligence platform. Only work that demonstrates outstanding creative thinking and strategic excellence passes the rigorous Contagious IQ editorial filter.

This year’s ranking was based on the number of times that an agency’s work appeared on Contagious IQ between April 2024 and March 2025. Each agency’s score was then further weighted to take into account the quality of the campaigns (ie, if they were named an Editor’s Pick), the consistency of the output (ie, the ratio of campaigns to the number of clients) and whether the campaigns were selected for further in-depth coverage.