3 August 2020 – Was your Lockdown, more like sit down? Did binge eating, binge watching and binge sleeping become your new norm? Because when the quarantine hit everything and everybody stopped, gyms closed, restaurants were off limits, and food deliveries were plentiful.
Something needed to happen, to get the world up & off the sofa, into their workout gear and smiling!
Here’s where Clorox stepped in, to let everyone know that their product not only cleans surfaces, but also kills 99.99% of viruses and bacteria.
So how did Horizon FCB Dubai take Clorox from cleaning power to international disinfecting superstardom? They tapped into a universally recognised insight: what’s better exercise than an intense cleaning session?
Horizon FCB Dubai created Clorox Workouts, a choregraphed workout routine, with a catchy tune, that invited the world to mop & lunge, sit-up & spray, and get disinfecting! And where’s the best place to launch other than the platform that has truly embraced the quarantine mood? TikTok!
Within 2 days the hashtag #CloroxWorkouts was trending, and the challenge was on. Working with 13 influencers from the Middle East, with a total of 13.27 million followers, quickly the Clorox TikTok page was filled with people having fun, working out and staying safe.
The results spoke for themselves, with #CloroxWorkouts reaching 3 million comments, 3.2 million shares, and a whopping 1 billion views (and still climbing!). Clorox Workouts really did get the world mopping, lunging and disinfecting!
