Horizon FCB Dubai, 15th February, 2022: To prove that with the disinfecting power of Clorox you really can go anywhere, we tackled the most stressful of sanitary situations. The roadside toilet. 

Everyone has faced the same problem, you’re on a long road trip and suddenly you really have to go. The only options are usually less than clean, leading to the age-old question of ‘to go, or not to go.’ But when you carry Clorox On-the-go wipes the situation isn’t so worrying anymore. 

We found the only toilet in 52km, located in a very popular hiking destination in Ras Al Khaimah, and built a billboard offering free samples of Clorox on-the-go wipes with a message reading “For when you really have to go”. Offering hikers, a much-appreciated way to relieve themselves in a cleaner environment. 

With the billboard and complimentary print ad with scannable QR codes to see the real toilet location, the agency behind the idea, Horizon FCB, continued to strengthen Clorox’s brand message of #TrustClorox, because when you really have to go, you can trust in the power of Clorox. 

Credits:

 

Agency:

Client:

Mazen Jawad: CEO of Horizon Holdings

Reham Mufleh: General Manager Horizon FCB

Executive Creative Director: Rodrigo Leal Rodrigues

Associate Creative Director: Fady Youssef Rofaeel

Senior Copywriter: Lucy Elder

Creative Director: Rodrigo Leal Rodrigues

Muhammad Abid: Senior Graphic Designer

Associate Creative Director: Elsa de Bruyn

Associate Creative Director: Rodrigo Scapolan

Senior Account Executive: Sabine Saade 

Hicham Soubra: Head of Creative Services & Production

Reem Ashraf: Production Manager

Alman Magpusao: Video Editor & Motion Designer

Anthony Heneine: Senior Video Editor

George Rechdan: Marketing Director Gulf & AMEA Clorox Studio Leader

Ana Udrica: Associate Director Brand Engagement

Jaz Khan: General Manager Saudi Arabia

Claude Azrak: General Manager Gulf

Marcela Carrillo: Marketing Director AMEA

Mahdi Al Husseini: Marketing Director KSA

Faisal Halawani: Marketing Manager KSA

Sohaila AlJabri: Brand Engagement Manager

Aya Abudawood: Brand Engagement assistant