• Immersive projection installation at the mall highlights the power of words to inspire connect, and uplift.
  • Traditional Gergaon celebration on March 13 offers a lively, family-friendly atmosphere. 

Manama, Bahrain; 11 March 2025: City Centre Bahrain, the premier shopping, entertainment, and lifestyle destination in the Kingdom, is continuing its heartfelt tradition of giving back to the community during Ramadan with the launch of its annual ‘Be a Light’ campaign. Now in its third year, the campaign shows the mall’s ongoing commitment to supporting Bahraini society by fostering their well-being, unity, and progress.

City Centre Bahrain invites the local community to join this year’s ‘Be a light’ movement at the Central Galleria, celebrating “The power of words,” and their profound impact. The initiative explores how words can inspire, uplift, and bring people closer together during the Holy Month.

Shoppers and visitors can immerse themselves in a thought-provoking artistic experience, that highlights the power of language to influence and uplift. Through a unique projection installation, powerful and positive words will be cast onto participants, encouraging them to reflect on how their choice of words can influence both themselves and the lives of others. This visually captivating and experiential element is designed to inspire compassion and kindness, giving visitors a chance to truly embody the campaign’s message of spreading light and positivity.

The initiative was officially launched in collaboration with the Ministry of Social Development, with the presence of Ms. Inas Al Majed, the Assistant Undersecretary for Community Development. The ‘Be a Light’ movement continues to highlight City Centre Bahrain’s dedication to promoting positive acts and values in the local community.

Marking tradition with Gergaon night

Adding to the spirit, City Centre Bahrain is also set to host a Gergaon celebration on March 13, a cherished tradition in Bahrain and the Gulf region. Taking place on the 14th night of Ramadan, children dress for the occasion in traditional attire and go from house to house singing songs and collecting sweets. This year, City Centre Bahrain will bring the magic of Gergaon to the mall, creating a delightful atmosphere for families and children.

The Gergaon festivities will include a whole lineup of activities, such as traditional songs, quizzes and competitions, and delightful gifts for children, ensuring an engaging and memorable evening for the entire family.

Duaij Al Rumaihi, Mall Director at City Centre Bahrain, said, “Ramadan is a time for coming together, reflecting, and spreading kindness, and we are honoured to carry forward initiatives that resonate so deeply with Bahraini traditions and values. Through our ‘Be a Light’ campaign and cherished Gergaon celebration, we aim to create moments of joy and togetherness for all segments of the community. The immersive word projection installation also offers visitors an opportunity to come together and reflect on mindfulness and kindness, integral values of both Ramadan and Bahraini culture.”

City Centre Bahrain invites everyone to join in the festivities and celebrate the essence of tradition and togetherness during the Holy Month.