Chalhoub Group and Inter Parfums, Inc. have agreed to a strategic regional partnership for the distribution of Roberto Cavalli perfumes in the Middle East

United Arab Emirates, 28 November 2023: Chalhoub Group announced the launch of its partnership with Inter Parfums, Inc.’s (“Inter Parfums”) subsidiary Interparfums Italia Srl, for distribution of Roberto Cavalli fragrances across the United Arab Emirates, Bahrain, Kuwait, Saudi Arabia, and Egypt. The strategic collaboration marks a pivotal milestone in luxury fragrance distribution while underscoring Inter Parfums first venture into major regional agreements, highlighting the importance of working with an established regional operator.

Through this partnership Chalhoub Group will enhance the presence of Roberto Cavalli perfumes across the region while facilitating market penetration across both brick-and-mortar establishments, as well as digital platforms.

David Vercruysse, President Fashion, Beauty & Homeware at Chalhoub Group said: “Our partnership with Inter Parfums symbolises our strategic commitment to meeting the increasingly dynamic and growing demands of our regional consumers.

David Vercruysse, President Fashion, Beauty & Homeware at Chalhoub Group

With an annual size exceeding $800M, fragrances dominate the Middle East beauty market, representing the top category by spend. Together, we aim to build the brand’s equity in the region with a localised, consumer-centric approach, aligning Roberto Cavalli’s innovation with our aspirations. This collaboration anticipates enhanced portfolio diversification of our Group’s fragrance offerings, and seamless integration into both digital and traditional retail landscapes.”

Jean Madar, Chairman and Chief Executive Officer at Inter Parfums, Inc. commented: “With our eclectic innovation and increasing market share, particularly in the Middle East where we have seen 25% growth in the first three quarters of 2023, we have found the ideal partner in Chalhoub Group, a well-established regional leader in the luxury brands sector.  

Jean Madar, Chairman and Chief Executive Officer at Inter Parfums, Inc.

Since the signing of the Roberto Cavalli license, we have modernized and elevated our fragrance portfolio, and are building out a powerful global brand presence along with a robust omni-channel reach and strengthening visibility.  We believe that our partnership with Chalhoub Group will support our expansion efforts in the region and strengthen our distribution services, particularly our Italian brands.”

Roberto Cavalli fragrances will be available across Chalhoub Group’s stores in the first quarter of 2024, with preliminary plans to extend the geographical scope to India and into Latin American markets.