• With hearing induction loops already installed in 300 stores across the region, Chalhoub Group is expanding its commitment by launching a new installation in 31 stores in Egypt.
  • By integrating this technology, the Group aims to enhance accessibility for hard-of-hearing customers, fostering inclusivity and equity within its retail spaces, and ensuring every customer feels valued and accommodated. 

Cairo, Egypt, June 12, 2024: Chalhoub Group, in partnership with ImInclusive, a UAE-born certified disability inclusion social enterprise, reaffirms its commitment to inclusivity and accessibility by installing hearing induction loops in 31 stores across Egypt. This initiative covers 24 stores in Cairo and seven in Alexandria and is the first of its kind in Egypt. Pioneering this technology in the region reflects the Group’s dedication to providing a more inclusive and equitable shopping experience for all customers, including hard-of-hearing customers who use cochlear implants or hearing aids.

The new installations in Egypt complement the additional introduction of hearing induction loops across 300 retail stores in Chalhoub Group’s portfolio, spanning the UAE, Saudi Arabia, Qatar, Bahrain, and Kuwait. Installed at customer interaction points and identifiable by international blue signage, hearing loops represent a fundamental accessibility feature that allows individuals with hearing aids to receive clear, direct sound, significantly enhancing their ability to engage and communicate while navigating the stores. By integrating this technology, Chalhoub Group aims to ensure every customer feels valued and accommodated, fostering a welcoming and inclusive atmosphere within its retail spaces.

Damian Brown – Vice President of Talent Acquisition at Chalhoub Group said: “Aligned with our broader commitment and ongoing endeavours in corporate social responsibility and accessibility, we are setting a new benchmark for retail accessibility and inclusivity across the region. By embracing such initiatives, the Group is not just meeting standards, but setting them. We seek to lead by example, inspiring others in the industry to prioritise accessibility measures and hope that our stakeholders share pride and confidence in their commitment to positively impacting the community.”

Hanan Darwish, Managing Director – Egypt at Chalhoub Group said: “Being the first retailer to install hearing induction loops in our stores across Egypt is a testament to our unwavering commitment to creating an equitable shopping experience for every customer. We encourage everyone to cultivate environments where all can shop with ease and joy.”

Chalhoub Group looks forward to welcoming all customers and providing them with an improved and inclusive shopping experience at its stores in Egypt, UAE, Saudi Arabia, Qatar, Bahrain, and Kuwait. The Group plans to implement further accessibility adjustments across various aspects of operations to ensure an even more inclusive environment for all.