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The Scent That Changed Luxury: Oud’s Global Playbook
By Shagorika Heryani, Founder of Athina, a cultural and brand intelligence platform Oud has slipped quietly from incense-filled majlis to red carpets and TikTok feeds. It now graces the fragrance…
AI for Creativity and Performance: How Snapchat Is Redefining Brand Engagement
Authored by: Ibrahim Zantout and AbdulKarim Bekdash, Client Partners at Snap Inc. Artificial Intelligence is no longer just a back-end tool for optimization; it’s becoming a front-line partner in how…