Why Creativity Will Define the Next Chapter of MENA Marketing, By MMA’s Melis Ertem

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New Era of Travel Shopping: How personalization is closing the gap between inspiration and booking

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Strategic Agility: How AI Empowers Real-Time Innovation And Competitive Edge, By Tarek Esper

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Why the Future of B2B Events Looks a Lot More Like Retail, By GMG’s Roy Nasrallah

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Bringing Colour To Your Brand: Why Context Is Everything, By Maeve O’Neill

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If Your Brand Could Talk… Would Anyone Recognize the Voice?, By Sprinklr’s Dalia Mansour & Fouad Khafaga

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The Nasty Side of Brand Banter on X: When Does It Cross the Line?, By Nour Hamam

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