Opinions – The Brand Berries

Opinions

The Rise of Gamification in Mobile Advertising

4 minute read

AI, Arabic And The Communications Challenge, By Keel Comms’ Raed Jafar

4 minute read

Opinions

5 shopping trends defining Black Friday 2025 in MENA

3 minute read

Opinions

The Digital Tightrope: Why Conversations About Cyberbullying Should Start at Home

4 minute read

Opinions

The Brand Conversation CEOs Rarely Hear

3 minute read

Opinions

Social Media Has No Borders: Why UAE Companies Are Turning to Offshore Agencies in Lebanon

3 minute read

Opinions

The Culture Signal

2 minute read

Opinions

Performance over Promises; Why KPI-Based PR can be a Smart Choice

3 minute read

6 minute read

Opinions

The Scent That Changed Luxury: Oud’s Global Playbook

October 22, 2025
by Brandberries

By Shagorika Heryani, Founder of Athina, a cultural and brand intelligence platform Oud has slipped quietly from incense-filled majlis to red carpets and TikTok feeds. It now graces the fragrance…

Opinions

Luxury in 2025 and Beyond: Trends Shaping the Future of the Sector

5 minute read

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