Opinions – The Brand Berries

Opinions

How OEM-Level CTV Signals Are Reshaping Ramadan Media Planning

4 minute read

Opinions

PR Is No Longer Immune to Accountability, By Cameo Comms’ Lara Geadah

3 minute read

Opinions

Why I Don’t Agree with ‘Adapting for the GCC’

4 minute read

Opinions

Entertain or Be Forgotten: Why Brands Are Losing the Attention War

4 minute read

Opinions

Stop Chasing Transactions – Start Building Emotional Loyalty

4 minute read

Opinions

Why Every Leader Needs Media Training

3 minute read

Opinions

Homegrown Influence: How Regional Voices Are Redefining Audience Engagement

3 minute read

Opinions

The Rise of Gamification in Mobile Advertising

4 minute read

AI, Arabic And The Communications Challenge, By Keel Comms’ Raed Jafar

4 minute read

Opinions

5 shopping trends defining Black Friday 2025 in MENA

3 minute read

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