CAFU, the region’s first on-demand fuel delivery service app has launched a new marketing campaign that redefines convenience and use of technology. Called “Petrol Station in your Pocket”, the new campaign drives home the message that CAFU understands its customers live busy lives and by ordering fuel delivery service at the click of a button, they can focus on completing other important chores, without having to worry about fuel.
The campaign is currently seen in both online and offline channels, ranging from social media ads to billboards across Dubai, Sharjah and Ajman.
Speaking about the campaign, Ali Inam, Head of Marketing at CAFU said: Our new campaign is a celebration of the love we have been getting for CAFU. By offering our customers a digital petrol-station that in their pocket, we want to reiterate that the CAFU stands for convenience. The campaign is already seeing a great traction and success already.”
A homegrown, Emirati brand CAFU is the perfect app if you are running low on fuel, fed up of queuing up at petrol pumps or do not live in the close proximity of one. CAFU app downloads reached half a million through both Apple store and Google play store in August 2019.
Creative Credits:
Arwa Merchant, Creative Kettle
Mayang Gore and Adam Abbott, Dynamo
