Building The Difference
By Ghada Alrumayan: Group Chief Marketing and Communications Officer, ROSHN Group
Amidst a time of significant growth, ROSHN Group is stepping into an era that redefines our purpose and expands our vision. This moment is about transformation—about evolving to craft integrated destinations that enrich every aspect of life.

Our rebranding represents more than a change in identity; it reflects our ambition to reach new heights, to develop places that inspire, connect, and elevate. This evolution spans retail, hotels, hospitality, healthcare, and sports—redefining modern living through the creation of environments that uplift experiences and enrich lives.
The essence of our transformation is captured in our tagline: “building a difference for all.” This represents our vision to redefine what it means to live well—setting new benchmarks that extend beyond developments to creating vibrant lifestyles and nurturing sustainability and innovation.
We are privileged to be part of this extraordinary epoch of revolution. Under visionary leadership, Saudi Arabia is on an ambitious path to achieving global excellence, and ROSHN Group is committed to being a catalyst for this journey, actively shaping the future of our nation.
ROSHN Group’s new identity is a declaration of our aspirations—our dedication to redefining urban development in Saudi Arabia, and our bold commitment to lead in crafting destinations that provide lasting value at every level.
We are building the difference—an enduring legacy of progress and innovation, designed to inspire, uplift, and empower communities for generations to come. With every development, ROSHN Group is paving the way for a future defined by boundless vision, relentless ambition, and a sincere promise to enhance the lives of all who call the Kingdom home.