Dubai, 8 May – Brand Lounge, the regional branding consultancy & the designated partner of ‘Trout & Partners’ in the Middle East & Africa, won 8 prestigious awards at the fifth annual Transform Awards MENA ceremony, held on 8 May at the St. Regis Dubai, Al Habtoor City.

The accolades, which include 4 gold awards, 2 silver and 2 highly commended, are in recognition of Brand Lounge’s innovative rebranding and branding development by global industry specialists. Brand Lounge won four gold awards in “best brand architecture solution”, “best place or nation brand”, “best visual identity from the education sector”, and “best visual identity from the healthcare and pharmaceuticals sector”. It also collected two silver awards in “best corporate rebrand following a merger or acquisition”, and “best naming strategy”, in addition to two highly commended awards in “best strategic or creative development of a new brand”, and “best development of a new brand within an existing brand portfolio”.

Such a portfolio of awards celebrates and represents the best in brand development in MENA region and demonstrates the impact that brands have on businesses.

Commenting on this well-earned success, publishing editor at Transform magazine Andrew Thomas said: “This is the third year we have seen Brand Lounge reach the shortlist at the Transform Awards, and it was, without doubt, their most successful. Their submissions shone through, making them clear winners in a number of different categories”.

Hasan Fadlallah, Founder & CEO of Brand Lounge commented on his firm’s storming win: “We are delighted to be associated with Transform MENA Awards, a credible name in the branding industry, and are thrilled to be one of the most awarded branding consultancies in the region which is a true testimonial for our efforts and leadership stance in branding – a perfect embodiment of our mission to maximize value through uncovering the point of differentiation”.

The 2018 Transform MENA Awards celebrated outstanding branding and rebranding projects from the Middle East and North Africa.