Pioneers in the fresh produce sector, Bel Groupe Middle East have appointed Catch Communications to spearhead its PR and comms activity in 2023 leading into 2024 ahead of its regional expansion. With a mission to enhance their brand presence and market position in the GCC, particularly Saudi Arabia (KSA), Egypt and the United Arab Emirates (UAE), Bel Group has joined hands with Catch Communications to support on the comms front, build desired positioning & presence for their varied product segment and associated spokespeople. 

Committed to providing high-quality dairy products that enhance the lives of individuals and families living in the GCC, Bel Groupe is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow, Kiri, Babybel, Boursin, Nurishh, Pom’Potes, and GoGo squeeZ, as well as some 30 local brands. 

“We are thrilled to be on boarding Bel Groupe, our team of experts will execute strategic PR initiatives to strengthen Bel Group’s market presence, run dynamic social media campaigns, leveraging Chef Heyam’s expertise as a brand ambassador, as well as driving brand development and overseeing the content creation and management of select Bel Groupe’s social media platforms.” We are confident that our strategic insights and innovative approach will play a pivotal role in amplifying Bel Groupe’s presence regionally whilst ensuring it remains a household name.” added, Injeel Moti, Managing Director of Catch Communications.

Catch Communications is an award winning integrated creative and content-driven communications consultancy that connects brands with consumers and businesses through high-impact, creative and value-added counsel across the MENA region in key practice groups including Consumer, Corporate, Hospitality, Social Impact & Education and Technology.