Proven performance cements partnership with the network

Dubai, March 4th, 2018 – Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year contract is the latest development in a successful relationship that was established over 10 years ago with the skincare company.

The agency started handling the client’s traditional media planning and buying in 2008. The newest assignment, which includes the full digital creative asset management, was first added to the scope in 2015. The new contract will see OMD continue to design and execute the strategy, conceptualization, creative development and optimization of the digital communication of BDF’s brands. The scope of work covers display, social, SEO, SEM, content generation, website management and analytics – basically the full suite of transaction touchpoints and content towards BDF consumers.

“OMD continues to demonstrate how well they understand our consumers, our brands, and our business. Their ability to transform this knowledge into impactful digital communications across a broad range of platforms makes them an essential marketing partner,” said Jihad Nehme, E-commerce Digital Manager at Beiersdorf.

“This is a huge endorsement of our digital and creative product,” said Karan Kukreja, general manager at OMD UAE. “Fusing media with data and creative is a very powerful approach that produces excellent results. It has proven to be a successful future-facing model for our company, and we’re thrilled that our integrated performance with Beiersdorf has opened the door to even more exciting initiatives and activities in the future.”


Ms Layal Takieddine
Head of Marketing, OMD
Tel: 971 4 450 0411

About OMD:

OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative media marketing company in the world, with more than 10,000 employees in 100 markets serving many of the most successful and well-known global brands. The Gunn Report for Media has rated it as the Most Creative Media Agency for an unprecedented eleven consecutive years. Named Media Agency of the Year by Campaign Middle East in 2011 and 2013, it has also received several global accolades, including the title of Agency Network of the Year at the M&M Global Awards 2014. OMD MENA also led the Effectiveness Index in the region, produced by WARC and Effie Worldwide in both 2011 and 2012. In 2017, the Great Place To Work Institute named it the second best employer in the UAE, along with the rest of the Omnicom Media Group MENA agencies. OMD has also been named the ‘Media Agency of the Year’ at the Festival of Media MENA awards, and the Media Network of the Year at the Dubai Lynx 2017.