Posts by author
Brandberries
Consumers tend to be more engaging with brands that humanize the relationship between themselves and their target audiences, hence, the need for sustainability activities for brands has been a crucial…
Mdundo: Disrupting The Rhythm of Africa
Music in Africa, is ancient, rich and diverse, with different nations having distinct musical traditions. The Brandberries team interviewed Martin Nielsen, CEO of Mdundo, one of Africa’s up and coming mobile music…
Reengineering The Volkswagen Brand
For the first time in years, Volkswagen has presented its brand strategy for the upcoming ten years in a press conference that took place at Volkswagen’s “Markenhochhaus,” signaling a brand overhaul…
Oh That Sounds Interesting! The Techniques of Brand Naming
A brilliant name is one of the core differentiators of a brand. It helps to build awareness and convey meaning and sets the stage for the brand. This becomes indisputable…
With A Wink And A Smile: Rebranding Careem
Careem, the MENA region’s leading car-hailing app unveiled a new identity marking its fourth anniversary in regional markets. The Berries interviewed Christian Eid, Careem’s VP of Marketing to get the…
On-Air: Branding TV Channels In The Digital Era
The TV landscape is changing, no longer defined and differentiated by its broadcast platform, as other content providers crossover into multi-platform models forcing TV to reposition itself in…