The Art And Science of Brand Valuation: Q&A With Brand Finance’s David Haigh

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Retail Brands Need More Than Discounts To Build Brand Intimacy

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Volkswagen Middle East unveils ‘#100SimpleJoysOfDriving’ Campaign To Celebrate The Delights Of Getting Behind The Wheel

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Building Creative Brands In The Digital Age: Q&A With BBH’s Adam Arnold

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Finding The Consumer’s Sweet Spot: Q&A With Totem Branding’s Andy Stalman

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Smart Brands Leveraging The Power of Big Data: Q&A With UM MENA’s Antoine Challita

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Digital Transformation as a Vital Enabler for Brands: Q&A With Prophet’s Alan Casey

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