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Brandberries
Careem, the MENA region’s leading car-hailing app unveiled a new identity marking its fourth anniversary in regional markets. The Berries interviewed Christian Eid, Careem’s VP of Marketing to get the…
On-Air: Branding TV Channels In The Digital Era
The TV landscape is changing, no longer defined and differentiated by its broadcast platform, as other content providers crossover into multi-platform models forcing TV to reposition itself in…
When Sports Brands Turn into A Brand New Entertainment Experience: Rebranding The Australian Open
Every January the eyes of tennis fans from around the world are fixed on Melbourne, watching their favorite players compete to land a grand slam. Held annually in Melbourne since 1905, with…