Intellectual Property (IP) Accelerator connects small and medium-sized businesses with a network of Amazon-curated IP law firms for trademark registration and tailored advisory services

Cairo, Egypt — October 18, 2022—Amazon.eg has launched the Intellectual Property (IP) Accelerator program in Egypt, making it easier and more cost effective for small and medium-sized businesses (SMBs) to obtain trademarks, protect their brands, and tackle infringing goods on Amazon.eg. 

Available to any brand selling on Amazon.eg, IP Accelerator directly connects SMB owners in Egypt with a curated network of local law firms charging reduced, pre-negotiated rates on key services, giving SMBs access to expert legal and general IP advice that may otherwise be cost-prohibitive or hard to find. To date, participating law firms in Egypt are NJQ & Associates, Al-Otaishan Intellectual Property & Technology, Eldib & Co, and the law firm of Hazim Almadani.

 

Ahmed El-Sobky, Head of Amazon Egypt Marketplace, commented: “At Amazon, we are committed to supporting sellers of all sizes, innovating and introducing new resources to help them confidently grow their business online and continue to connect with millions of customers. Today, we are excited to launch the IP Accelerator program, another tool that will help businesses unlock their potential, protect their brands, and gain customer trust. We are equally thrilled to launch this new program as sellers prepare to delight customers during the end-of-year shopping season, which includes White Friday.”

The expansion of the IP Accelerator program in Egypt will enable businesses to connect with law firms and file a trademark with Egypt’s Internal Trade Development Authority, making it easier and more cost effective for SMBs to obtain IP rights, protect their brands, and tackle counterfeit goods. The program facilitates the process by working with lawyers who are skilled in drafting trademark applications and can help remove common obstacles that could otherwise further delay the issuance of a registration.

In addition to IP Accelerator, Amazon’s brand protection tools help businesses of all sizes protect their brand and IP even whilst their trademark application is pending.  Amazon’s Brand Registry is a free service that provides SMBs with powerful tools that help them manage and protect their brand and IP rights in Amazon stores. Participants benefit from Amazon’s automated, data-driven protections that proactively remove suspected infringing or inaccurate content as well as tools that enable brands to report suspected infringement. Enrollment in Brand Registry also provides brands with greater influence over product information displayed on Amazon’s product detail pages to help customers make confident, informed purchasing decisions. Amazon does not charge selling partners to use IP Accelerator – SMBs pay their law firm directly for the work performed at reduced, pre-negotiated rates. 

With a streamlined business environment to optimize their operations, in addition to educational and logistical tools, SMBs will have more time for creativity and producing more unique items for customers, which will expand the selection and uniqueness of the products sold on Amazon.eg. Additionally, Amazon.eg has announced the launch of the “Support Egyptian Products” storefront last week during the Turathna Exhibition for Heritage and Handicrafts, organized by Egypt’s Micro, Small, and Medium Enterprises Development Agency (MSMEDA) and inaugurated by Egypt’s Prime Minister Dr. Moustafa Madbouli. The “Support Egyptian Products” storefront is a curation of tens of thousands of Egyptian products selling on Amazon.eg, making it easier for millions of customers across Egypt to find products from Egyptian SMBs.

As part of Amazon.eg’s services, sellers also have the opportunity to use Fulfilment by Amazon (FBA) where Amazon stores, packs, and ships sellers’ products to customers – allowing them to reach customers faster and more efficiently, especially during sales events like White Friday. Additionally, when sellers use FBA, their products become eligible for Amazon Prime, providing Prime members with fast and free next-day delivery with no minimum order and access to deals on Prime Day, Amazon’s annual global shopping event. Other tools to help local businesses grow online include easy listing tools and payment processing features, and the Amazon Seller Mobile App. 

For more information on how to sell on Amazon.eg, visit sell.amazon.eg.

Businesses interested in IP Accelerator can visit https://brandservices.amazon.eg/ipaccelerator. 

Law firms that are interested in participating in the program should contact https://brandservices.amazon.eg/ipaccelerator/contact.