Al-Futtaim IKEA and Memac Ogilvy have unearthed intriguing evidence: monsters might just be real, and they seem to have a taste for IKEA products.

Three photos reveal alleged “monster activity” in what seems to be their places of residence. Speculation suggests these are vampire, mummy, and werewolf homes. Let’s examine the evidence more closely. 

The alleged ‘vampire’ home.

The image shows what appears to be a bedroom, with a wardrobe in place of a bed. Upon closer inspection, it was identified as an RAKKESTAD wardrobe from Al-Futtaim IKEA. The standing hypothesis states that this is indeed a vampire’s bedroom, where the RAKKESTAD was chosen in place of its usual coffin, perhaps as a more spacious alternative.

The alleged ‘mummy’ home.

A second image captured the entrance of another home, where rolls of KNÖSEN toilet paper were found hanging on a coat rack. This was initially puzzling, but investigators found hieroglyphs scribbled on a notebook, providing context: this was a mummy’s residence, where the KNÖSEN served as attire, offering a soft, delicate wrap against ancient skin.

The alleged ‘werewolf’ home.

The last image features a bathroom sink with a large brush and squeezed-out toothpaste tubes. The brush, identified as IKEA’s RINNIG dish-washing brush, appears to be used as a toothbrush—suggesting a creature with sizeable teeth. Scratch marks on the RINNIG and toothpaste tubes sparked the theory that a werewolf frequented this bathroom, using the sturdy bristles to tend to its large canines.

These controversial photos propose that monsters do in fact exist, and they have found unconventional uses for everyday IKEA products. Adding to the intrigue, these images were made public on the day of Halloween. Coincidence? We’ll leave that for you to decide. 

The team behind the investigation:

Memac Ogilvy Dubai  
Hadi Ballout – Managing Director, Advertising – UAE  

Moemen Metwally – Creative Director  

Alicia McBride – Senior Art Director  

Carl Khoury – Senior Copywriter  

Hussein Krayem  –  Head of Content and Production  

Ahmed Elbeshbishy  –  Content Creator  

Karl Hitti – Head of Social  

Ahmed Nour – Social Director 

Kevin Kurian – Business Director  

Alaa Nour – Account Director  

Yara Maalouf – Senior Social Account Manager  

Layan Abdo – Senior Social Account Executive  

Georges Enkiri – Senior Account Manager 

Nicole Correia – Senior Account Executive  

Al-Futtaim IKEA

Carla Klumpenaar: GM Marketing, Communication & Interior Design.   

IKEA United Arab Emirates, Qatar, Egypt and Oman                         

Dina Al Sahhar: Regional Marketing Manager  

IKEA United Arab Emirates, Qatar, Egypt and Oman  

Jay Quadras: Regional Digital Marketing Leader  

IKEA United Arab Emirates, Qatar, Egypt and Oman  

Mohamed Maihoub: Regional Marketing Specialist  

IKEA United Arab Emirates, Qatar, Egypt, and Oman  

Houda Sfar: Regional Marketing Specialist  

IKEA United Arab Emirates, Qatar, Egypt, and Oman