14 May 2024, Dubai, United Arab Emirates: Acorn Strategy has hired Jason Gallucci as the Head of PR and Strategic Communications. 

Renowned for his strategic skills and creativity, Jason has over three decades of industry experience and brings a wealth of expertise to the team. Having served as the Managing Director of six agencies and for clients across Europe, USA, KSA and UAE, he brings deep knowledge across the comms spectrum.

Kate Midttun, CEO of Acorn Strategy, said: “Jason embodies our core values of collaboration, agility and bravery, making him an exceptional addition to our team. He strongly believes in ‘earned first’ communications and is committed to securing media coverage through compelling activations rather than relying solely on media relations or paid advertising. Jason’s consultancy approach emphasizes the importance of guiding clients to turn words into meaningful actions, combined with storytelling, stakeholder engagement and multi-channel amplification. We are confident that Jason’s integration into our team will further elevate our ability to deliver impactful solutions for our clients.

Jason’s client experience includes notable Middle East campaigns for Neom and AlUla in the Kingdom of Saudi Arabia, Abu Dhabi Investment Office and Dubai Tourism. In 2018, Jason won the PRCA gamechanger award for a campaign that included building a haunted house in Dubai for the Syfy Channel.

Jason first worked in the UAE in 2001, whilst MD of Hill and Knowlton London and returned to live here in 2017 as Managing Director at Edelman Brand and later at TBWA Ketchum, before returning to the UK at the start of the pandemic.

Jason has returned to the UAE to be a part of the region’s incredible journey and in his new capacity at Acorn Strategy, he aims to help clients demonstrate their role in the transition and bright new future.