Accor announces the appointment of Vanina Yordanova, as Cluster Director of Marketing & Communications. In this role, Vanina will oversee all marketing and communication functions across Fairmont The Palm, Mövenpick JLT, RIVA Beach Club, and Th8 Palm Dubai.

Since beginning her trailblazing career as a Marketing Communications Executive for Hyatt Dubai in 2014, Vanina has proved to be one of the most exciting and innovative marketeers in UAE hospitality.

Vanina brings a wealth of experience and an unrivalled reputation for driving positive PR and increased revenue through contemporary thinking and creative collaboration to the cluster of properties. Her talent has developed over progressive roles as Marketing & Communications Manager for FIVE Palm Jumeirah, Cluster Marketing & Communications Manager at IHG, Director of Marketing & PR at Kempinski Hotel Mall of the Emirates, and Director of Marketing & Communications at Shangri-La Dubai.

Highlights of Vanina’s many impactful projects have included creating the UAE’s first “Instagrammable” room category, an exclusive private shopping experience in collaboration with InstaRunway and Sarah Jessica Parker, and a highly-successful brand awareness campaign for the Chinese market using WeChat and Weibo.

Big-picture innovations of this kind, alongside luxury global brand partnerships, top-tier influencer collaborations, and celebrity-led events have, in addition to driving huge revenue increases and millions of dollars in monthly PR value, earned Vanina a place on the Hotelier Marketing Power List 2022 as well winning Hospitality Marketeer Leader 2022.

As Cluster Director of Marketing & Communications, Vanina will be responsible for creating and executing impactful campaigns while promoting on-brand messaging to guests through traditional, digital, and social media channels, all with the goal of enhancing the positioning of each luxury property.