Riyadh, Saudi Arabia, 6 March 2024 – Publicis Groupe Middle East, a regional leader in marketing, communications and digital business transformation has entered into a Memorandum of Understanding (MOU) with the Saudi Company for Artificial Intelligence (SCAI), a wholly owned entity of the Public Investment Fund (PIF), aimed at advancing and accelerating transformative solutions across the Kingdom and wider region.  

To mark this partnership, a signing ceremony took place at LEAP 2024 in the presence of Nigel Vaz, CEO of Publicis Sapient and member of the Directoire+ (Executive Committee) of Publicis Groupe, Bassel Kakish, CEO of Publicis Groupe Middle East, and Abdullah AlJawini, Chief Investment and Partnerships Officer of SCAI.

Commenting on the partnership, Nigel Vaz said, “We are very excited to announce Publicis Groupe’s collaboration with the Saudi Company for Artificial Intelligence (SCAI). Artificial intelligence is poised to reshape how we work, how we live, and how we create value. The Kingdom has been on an incredible journey to transform every facet of its society by putting technology at the service of its citizens and businesses. Our partnership with SCAI is the next step at ensuring that transformation has AI at its core, creating new opportunities in KSA and the region.” 

Bassel Kakish also added, “By combining SCAI’s expertise in AI with Publicis Groupe Middle East’s capabilities backed by data and technology, we are poised to unlock exciting new opportunities and realise the full potential of AI in transforming the Kingdom. This partnership represents a significant step towards driving meaningful impact and delivering value to our clients and communities.”

Abdullah AlJawini, Chief Investment and Partnerships Officer of SCAI said “We are thrilled to join forces with Publicis Groupe Middle East to harness the power of AI and drive innovation by combining our expertise. This collaboration represents a key milestone in our unwavering commitment to shaping the future of AI applications in Saudi Arabia.”

The collaboration between Publicis Groupe Middle East and SCAI represents a pivotal step towards driving digital transformation and unlocking new opportunities that deliver impactful solutions at scale. Through this strategic collaboration, the two entities aim to leverage their combined expertise to drive significant AI-powered advancements across various domains including digital business transformation with Publicis Sapient; and adtech, lifestyle & loyalty with Epsilon’s real identity capabilities.