• Tales & Heads selected following competitive pitch for regional brief spanning the GCC, Levant and Morocco
  • Partnership will take MG beyond traditional automotive communications, connecting the brand with audiences through culture, lifestyle and partnerships, while strengthening executive profiling and thought leadership

Dubai, UAE, 7 October 2026 – Tales & Heads has been appointed as Communications Partner for MG Motor Middle East, taking on the brand’s regional communications brief as it looks to deepen its connection with audiences across the GCC, Levant and Morocco. The appointment follows a competitive pitch.

The award-winning independent communications agency, headquartered in Dubai, is tasked with bringing the evolution of MG to life, broadening the brand’s communications beyond traditional automotive channels through culture, partnerships and lifestyle-led storytelling.

MG enters the partnership with strong foundations built around more than a century of heritage, trust, value and reliability. Today, the brand combines those strengths with smart technology, modern design and accessible innovation, backed by the scale and engineering capabilities of SAIC Motor, one of the world’s largest automotive companies. Tales & Heads will lead an integrated communications programme designed to strengthen MG’s brand positioning, generate sustained visibility for its priority models and amplify the voice of MG Motor Middle East and its leadership in conversations around automotive technology, innovation and the future of mobility.

Commenting on the partnership, Joanna Agnew, Managing Director of Tales & Heads, said: “MG has a remarkable story: more than a century of heritage and trust combined with a business that is evolving incredibly quickly. For us, the opportunity is to bring the breadth of that story to life, finding fresh and meaningful ways to connect the brand with audiences and communities across the region. It’s exactly the kind of brief we love – one where communications can play a genuine role in shaping how a brand is understood, experienced and talked about.

Khail Dagher, PR & Social Media Manager of MG Motor Middle East, said: “MG is entering an exciting period of growth and evolution across the Middle East, with new products, technologies and experiences creating more opportunities for us to connect with customers across the region. As our business evolves, so too should the way we tell our story. In Tales & Heads, we have found a partner that understands both our vision and this region and shares our ambition to bring the next chapter of MG to life in fresh and engaging ways.”

The appointment comes at a period of continued growth for MG Motor Middle East, as the brand expands its regional presence, evolves its product portfolio and invests in new ways to connect with customers across the region.