Six UAE businesses selected to receive PR and digital support as part of the expanded initiative

Press release – Dubai, UAE, 13th May 2026: Brazen MENA, one of the region’s leading independent PR and communications agencies, has partnered with SOCIALEYEZ, an award winning digital agency, to expand its Unite initiative, increasing support from three to six independent businesses.

Launched in March 2026, Unite is an initiative created by Brazen MENA to give something back to the independent business community through practical communications support. At a time when many businesses are navigating uncertainty and making difficult decisions, the focus is on helping them stay visible, communicate clearly and create impact.

Following a strong response and a high volume of applications, the decision was made to extend the initiative in order to support more businesses that stood out. Brazen MENA will lead PR support for three businesses, while SOCIALEYEZ will deliver focused digital campaigns for a further three, ensuring each brand benefits from clear, targeted support aligned to its immediate needs.

The initiative is led by Louise Jacobson, Managing Partner at Brazen MENA. It is supported by teams across Brazen MENA and SOCIALEYEZ, with Aarzoo Choglé leading PR support, alongside Heena Mak and Tarek Esper supporting digital direction and delivery.

Louise Jacobson, Managing Partner at Brazen MENA, said: “When we launched Unite, the intention was simple. To do something practical and real for independent businesses that are often navigating real pressure without access to the right support. The response made it clear there were more businesses we could help, and limiting this to three did not feel right. Partnering with SOCIALEYEZ allows us to extend that support in a way that is considered and useful. PR and digital need to work together, and this ensures we are giving businesses support that is both relevant and effective.”

Heena Mak, Group Head of Strategy at SOCIALEYEZ, said: “These are businesses already making a real contribution. They just do not always have the platform to match it. Digital lets us build that visibility quickly, through content that is consistent, targeted and rooted in genuine insight. Being part of Unite means we can put that expertise to work where it is genuinely needed.”

Tarek Esper, Managing Director at SOCIALEYEZ, added: “The priority now is execution. That means clear direction, consistent output and making sure the work delivers something tangible for each brand from the outset.”

THREE WINNERS SELECTED FOR PR SUPPORT BY BRAZEN MENA:

  • Zahra’s Kitchen: A female-founded UAE homegrown food business with a loyal community behind it and a clear identity. The opportunity is to extend that story into the right media and build the visibility it deserves.
  • OO La Lab: A Dubai Design District-based creative business offering immersive fragrance experiences. It was selected as independent businesses in the creative sector are among those feeling the pressure most, and its story deserves to be heard.
  • The Waste Lab: A sustainability-led business with a credible and timely story. There is a clear opportunity to build meaningful visibility as sustainability moves from trend to business imperative.

THREE WINNERS SELECTED FOR DIGITAL SUPPORT BY SOCIALEYEZ

  • Gaia: A business that has become a genuine pillar of its community, particularly for women. The focus is on translating that real-world impact into a social presence that reflects it.
  • Neurocore: Supporting children and families in a space that rarely gets the attention it warrants. Digital storytelling is the right vehicle to build awareness in a way that feels considered and human.
  • Bookends: A UAE homegrown brand with a clear identity and loyal following. The opportunity is to strengthen that connection through targeted, well-crafted social content.

All six businesses will begin working with their respective teams over the coming weeks, with support tailored to deliver immediate and practical outcomes. Follow Brazen MENA and SOCIALEYEZ to stay up to date with how each brand’s work takes shape:

https://www.instagram.com/brazenmena

https://www.instagram.com/socialeyez

For more information on Unite, visit https://brazenmena.com/unite/