As AI reshapes how marketers understand people and culture, Kantar has introduced two new AI-native solutions, Kantar Converser and EvaluateExplorer, that connect connect human understanding with predictive evidence – bringing together real conversations, cultural context and data-led intelligence to support smarter growth choices. 

AI‑moderated conversations that deepen human understanding

Kantar Converser is a qualitative research solution that captures and interprets one‑to‑one, in‑the‑moment, conversations. Supported by an AI moderator, analysis and the cultural expertise of over 500 qualitative practitioners in more than 60 countries, Kantar Converser turns dialogues with consumers into meaningful outcomes for brands, adding richer qualitative intelligence to make sense of the data collected. 

The solution captures people’s lived experiences through in‑depth interviews which participants do in their own time and space, irrespective of market or time zone. This allows brands to move beyond surface level signals and unlock richer, emotional or more sensitive stories, hearing how people feel and act in their own words. And, thanks to Kantar’s decades of qualitative expertise and AI capabilities, marketers have access to results that are fast and cost-efficient.   

Multi‑source intelligence for stronger innovation decisions

As marketing increasingly plays out in digital and creator‑led spaces, brands need better ways of separating genuine cultural shifts from the noise. EvaluateExplorer addresses this by extracting sophisticated and predictive consumer insights from multiple intelligence sources to come up with opportunity spaces that are more likely to succeed. 

EvaluateExplorer uses Quilt.AI technology to analyse digital signals from public digital conversations in search, social, LLMs and GenAI agents and in creator ecosystems around the world. Using these signals and building on Kantar’s innovation and brand-building expertise it then spots innovation opportunities that are right for a brand, generates meaningfully different concepts for new products and services, and optimises them for the best chance of success.

Kristi Rogers, President, Solutions at Kantar, said: “Marketers are surrounded by more data than ever. But what drives confident growth decisions is the ability to connect signals with human context. That means the language people use, the cultural forces that shape their behaviour, and the commercial realities brands face. We are increasingly bringing together the deep human understanding, culturally grounded AI and predictive intelligence that helps brands to focus on the right opportunities; EvaluateExplorer and Kantar Converser showcase the best of that in action.”

Together, these capabilities reinforce Kantar’s commitment to building AI-native intelligence that connects human understanding with predictive evidence. The result is clearer decisions, faster action and stronger brand growth in the AI era.

EvaluateExplorer is available globally and Kantar Converser is available in Nigeria, South Africa, Egypt, Türkiye, Saudi Arabia, UAE, Iraq and Azerbaijan.