With 145 employees moving together to clock over 3,030 kilometres in 30 days the agency turns wellness into a collective creative movement.

Dubai, UAE – 20 November, 2025 — As the city steps up for the Dubai Fitness Challenge 2025, M+C Saatchi Middle East is embracing the spirit of movement with its internal initiative, “M+C Saatchi in Motion.” The activation encourages teams across the agency to prioritise both physical and mental well-being while strengthening collaboration, creativity, and balance.

In support of M+C Saatchi Middle East managing the Public Relations for Dubai Fitness Challenge, their employees are collectively targeting 3,030 kilometers this month in correlation with the 30×30 Challenge. The M+C Saatchi in Motion initiative reflects the agency’s belief that creativity thrives when people do, integrating its philosophy of “creativity in motion” into the rhythm of everyday work life.

To make movement accessible and engaging, M+C Saatchi Group Middle East has introduced fitness stations across its Dubai offices, including a treadmill and spin bikes, inviting employees to get active throughout the day in the month of the 30×30 Challenge. Ahead of the Dubai Run, presented by Mai Dubai, in which all employees will be participating, M+C Saatchi has also created a challenge to see which employee can run the furthest in 10 minutes on a treadmill.

Scott Feasey, CEO of M+C Saatchi Group Middle East said: “The Dubai Fitness Challenge is the perfect reminder that movement fuels creativity. As a group, we believe in staying in motion  physically, mentally, and creatively. ‘M+C Saatchi in Motion’ isn’t just about fitness; it’s about connection, mindset, and living our values every day.”

Employee wellbeing is a core priority for M+C Saatchi Middle East, who have been regionally headquartered in Dubai since 2009, supported by a broad range of organisational and performance benefits. A strong work–life balance enables employees to experience greater job satisfaction, improved health, and enhanced productivity. A study from the Global Wellness Institute indicates that employees in organisations with structured wellbeing programmes report 21% higher engagement levels compared to their counterparts.

Lloyd McMillan, Managing Director of M+C Saatchi Sport & Entertainment Middle East added: “Dubai Fitness Challenge is one of our key clients, and it’s inspiring to see our entire agency embrace the initiative firsthand. This is a great example of how we live, what we do combining wellness, teamwork, and creativity to keep the agency, and our people, moving forward.”

By participating in Dubai Fitness Challenge, M+C Saatchi Middle East demonstrates its ongoing commitment to creating an environment that nurtureswell-being, collaboration, and creative excellence proving that when people move together, great ideas follow.