Riyadh, Saudi Arabia — September 8, 2025 –Luxury haircare brand Kérastase successfully launched its global brand cause program Power Talks in Saudi Arabia, in collaboration with Al Nahda Society, one of the Kingdom’s most respected non-profit organizations dedicated to women’s empowerment. 

The launch event, held on September 8, 2025 at Al Nahda Society HQ in Riyadh, brought together media representatives, Kérastase executives, Al Nahda Society leadership, 200 beneficiaries from Al Nahda Society’s Fursa project, and prominent Saudi influencers. The gathering marked the official debut of Power Talks in the Middle East, spotlighting the mission that is filling the confidence gap and equipping young women with the tools, mentorship, and courage to thrive in their careers, meet their full potential, and better express themselves with validation. 

The event featured inspiring panel discussions, mentorship sessions, and personal stories shared by female leaders and influencers across diverse industries. Attendees were encouraged to participate in “power conversations,” designed to build self confidence, professional skills, and a stronger sense of possibility. 

“At Kérastase, we believe a woman doesn’t just want stronger hair — she wants to be a stronger woman. Power Talks is our way of addressing the confidence gap and supporting women everywhere to believe in themselves and their potential,” said Rosa Carriço, Global Brand President of Kérastase.“Launching this initiative in Saudi Arabia with Al Nahda Society is a milestone moment for us, and the incredible energy at today’s event shows just how impactful this partnership will be.” 

“For decades, Al Nahda Society has championed women’s empowerment in Saudi Arabia. With Power Talks, young women are provided with the opportunity to connect directly with mentors to explore self-confidence, and its role in shaping professional journeys,” said [Dr. Miznah Alomair, CEO of Alnahda Society].