Recognized with double Gold at the Global 2024 Brandon Hall Excellence Awards for its sustained initiatives to drive innovation and excellence among dealers and wider networks in the region.

Dubai, United Arab Emirates, 1 October 2024: General Motors Africa and Middle East received two prestigious accolades at the 2024 Brandon Hall Excellence Awards for its regional efforts in Learning and Development. As the only automotive brand globally to win 11 awards in 2024, in the Middle East, this marks GM’s third consecutive year of success at these awards, underscoring its commitment to enhancing knowledge-sharing among its dealers and wider networks.

Brandon Hall Group™ is the sole professional development company offering data, research, insights, and certification to learning and talent executives and organizations. For over 30 years, the group has empowered, identified, and certified excellence across organizations worldwide, shaping best practices for over 10 million employees and executives. Known as the ‘Academy Awards of Human Capital Management’, the entries are evaluated by a panel of veteran, independent senior industry experts based on a range of criteria:

  • Alignment to their business need and environment
  • Program design, functionality, and delivery
  • Adoption, integration, user experience, innovation, and creativity
  • Overall effectiveness, impact, and measurable benefits

Strengthening the mobility ecosystem

In its efforts to ensure connectivity, human capital management remains a top priority across GM’s operations. Alongside its partners, the company has consistently invested in improving access to reliable resources and better management initiatives to support its partners. As a result, GM was awarded a Gold Award in the category of Best Certification Program. This award honors excellence and innovation in certification programs specifically designed to support a competency and/or skill development needed within an organization and across our regional dealer network. This innovative program structuralizes the way the knowledge is presented, simulated, retained and most importantly applied in the workplace by focusing on the activation of key teaching points. Thanks to this new methodology, the certification results saw triple-digit growth by year end.

Keeping up with digital innovation and technology integration

GM also received a Gold in the Best Use of Mobile Learning category. By adopting a forward-thinking approach, GM’s technology-powered learning programs enhance workplace learning, by using portable devices such as smartphones, tablets, and handheld computers to deliver training content. Over time, this has raised awareness of mobile learning among 15 local dealer networks, contributing to the sector’s readiness for a digitally driven future. It also drove engagement on the app with knowledge levels at 80% in 2023 after implementing this program across the network.

GM’s network starts with our employees and dealerships, and extends within the community through public collaborations. This includes the ongoing EV first and second responder trainings with regional authorities, addressing infrastructural requirements and encouraging youth education and opportunities.” 

Emphasizing GM Africa and Middle East’s commitments, Sajed Sbeih – Director of Customer Care & Aftersales, said, “At GM, continuous development in skills and know-how by our team and partners across our region is a fundamental goal. This is amplified by the need our transformation drives in areas of electrification, connectivity, and an ever-evolving customer expectation. Through a wide range of collaborative strategies, we remain committed to driving mindset shifts, instilling innovation for a sustainable sales and service network, backed up by our global know-how, best practices and obsession with our customer.” 

“Receiving these awards for the third year in a row is a testament to our commitment to continuous innovation in learning and development – which is central to our mission of transforming mobility. They reward and validate our efforts to equip our dealer partners with the skills needed to navigate and excel in an automotive industry that is undergoing fundamental change. We extend our gratitude to the Brandon Hall Group & our Training Partner GP Strategies and look forward to advancing our training programs and drive the future of automotive with excellence,” expressed Nighat Fakhri, General Manager of Training , General Motors Africa and Middle East.