Most awarded agency with three category awards and seven finalists

Dubai, 15 Aug 2023: For the second year in a row, Hearts & Science’s Dubai office brought back three category winners from the prestigious Performance Marketing World Awards Global in London. With these wins, the Omnicom Media Group agency consolidates its status of the most awarded agency at the awards, which it gained last year with its first participation. It also received the highest number of finalists, seven in 2024.

Hearts & Science won in the Ad Tech Innovation category with its work for KFC South Africa (Uncle Waffle Burger), in Growth Marketing with Atlantis The Royal and in Data and Insights with its campaign for Range Rover Sports.

The agency entered five campaigns into a total of 10 categories and all came back with either a win or a commendation. In  total, 15 awards were handed out, with Hearts & Science the only representative of the Middle East in contention. 

The Performance Marketing World Global Awards celebrate the game-changing, results-orientated marketing being produced by agencies and their brand partners. These awards are open to agencies and brands of all shapes, sizes and structures from anywhere in the world. 

“To be selected in a tough field of impressive entries and finalists in 14 work categories, by a global panel of industry leaders and experts, is no mean feat. We spare no efforts in breaking new ground for our clients so that they achieve spectacular results. It’s hugely rewarding to receive the recognition of our peers on top of the satisfaction of our clients,” Rasha Rteil, managing director of Hearts & Science, reacted. “These accolades highlight that the Middle East is up there with the best when it comes to digital marketing transformation. Both at agency and client ends of the spectrum, there is talent, ambition and means to take marketing to the next level.”