The new feature can be used to navigate any store across Dubai Festival City Mall and Dubai Festival Plaza

Dubai, UAE, 26 July 2024: Say “Hello” to effortless mall navigation with the newly launched AI-driven “store locator” feature, accessible via the Blue Rewards app. This cutting-edge technology makes finding any store in Dubai Festival City Mall and Dubai Festival Plaza a breeze.

Instead of waiting in line at the information counter, you can now type the store’s name into the app or even use voice search, and the store locator will show you the shortest way. Powered by Azure AI Services, this handy little helper also provides personalised store recommendations based on your preferences. 

“Advanced technologies like AI are driving a rapid evolution of the retail landscape. We proactively invest in the latest innovations to develop customer-centric solutions that enhance the shopper experience. We are excited to introduce the store locator feature as your trusted guide for a seamless shopping journey,” said Hayssam Hajjar, Asset Management Director at Al-Futtaim Real Estate.

“Blue Rewards is proud to be at the forefront of many a business frontline, but our newest and latest progressions into AI projects us even further into the lead of adopting such groundbreaking technologies in our realm of activities. The interwoven nature at which Blue Rewards and the larger Al-Futtaim Group function has been pivotal in ensuring the masterful execution of such endeavors,” said Himanshu Shrivastava, Chief Technology Officer at Al-Futtaim Group.

To use the store locator, simply download the Blue Rewards app, available on the Google Play Store or Apple Store, and tap on “in-mall mode” once the app opens.