NFTs, an investment designed to release fined women from prison

Horizon FCB Dubai, 23rd March, 2022: Tens of thousands of women are sent to prison in Egypt every year. Their crime? Not being able to repay loans borrowed for amounts of only a few hundred dollars. 

These women are known simply as “Al Gharemaat” or “The Fined”. The money they borrow goes to pay for medicine, emergencies and to take care of their families. However, the consequences for when they are not able to pay off the loans are devastating and lead to significant prison sentences, and having to leave their children and families to the unknown. 

 

We created and launched a humane initiative: ‘Breakchains with Blockchain’. Inspired by the reasons for their imprisonment, we created in collaboration with artists from around the world, NFTs. Each is designed to tell a woman’s story, the story of why she was sentenced. Each NFT is priced at the amount it will cost to free them, from their sentence and give them a second chance at life. 

We launched ‘Breakchains with Blockchain’ on Mother’s Day in Egypt on the 21st of March 2022. On this day three mothers were released with funds raised from NFTs, meaning these women are no longer “Al Gharemaat”, and can finally be home with their families. 

One of these women is “Rabia”, who when her sister died wanted to honor her memory and took a loan to pay her daughter’s wedding. After being diagnosed with breast cancer she was too unwell to work and make the payments, she was arrested and sentenced to 2 years in prison. The amount she borrowed was only USD$254.

“Children of Female Prisoners Association” is one of the most active NGOs in Egypt working with Al Gharemaat and their children. It was founded in 1990 by Ms. Nawal Mustafa, winner of the “Hope Maker” award from His Highness Sheikh Mohammed bin Rashid Al Maktoum. Working in partnership with Horizon FCB Dubai, together they are raising donations and awareness of this issue around the world, by utilizing a medium everyone is talking about, NFTs.

We still have more women to free, but even when they are all released our work is still Never Finished. We will continue working to raise awareness about this issue, ensuring the women have resources and education they need until the Al Gharemaat are a thing of the past.

Credits

Client – Children of Female Prisoners Association 

Founder & CEO – Nawal Mostafa 

Director of Communications – Nader Eissa

Social Worker – Hafza Obied

Agency – Horizon FCB Dubai:

CEO Horizon Holdings – Mazen Jawad

General Manager – Reham Mufleh

Executive Creative Director – Rodrigo Leal Rodrigues 

Associate Creative Director – Jonathan Cruz 

Senior Art Director – Zayd Abidi 

Senior Arabic Copywriter – Bassam Doss 

Senior Copywriter – Lucy Elder 

Associate Creative Director – Antonio Cue 

Traffic Manager – Rosemarie Jimenez

Senior Video Editor – Anthony Heneine 

Video Editor and Motion Designer – Alman Magpusao 

Sarah Nasser – Account Director

Motion Graphics – Sachin Jain

Diogo Borges – Technologist

NFT Artists:

Hannah Prado

Miguel Karbage

Fady Youssef Rofaeel

Steafanus/Rondon Fernades

Douglas Reis

Stefanus

Rodrigo Nuig

Paulo de Almeida

Production:

Production House: Film DNA

Director: Dina Abdelraheem

Executive Producer: Dina Abdelraheem & Nour Abdelraheem

DP: Ahmed Hamdi

Directors Producer: Dahlia Galal 

Production: Mina Maher and Hatem Samir 

Photographer: Abdelrahman Ibrahim

Gaffer: Eshta 

Equipment: Haytham El Said 

Sound Eng: Mostafa Metwally

A Special thanks to Hani Osama from Horizon FCB Dubai & Film DNA

Post Production: Cult 

Editor: Samir Radwan 

Post Producer: Hazem helmy 

Thanks to budist 

 A Special Thanks to Adham El sherief 

Music Production: Vox Haus

Head of Projects: Matheus Gugelmim 

Head of Music Production / Audio Mix: Daniel Dalla Corte 

Music/SFX Producer: Icaro Guedes  

Music/SFX Producer: Cassio Machado